RATCHET Logo Mark RATCHET

Highwinds


08/10/2011

 

Navistar - Technical Agency of Record

International Truck (IT), a partner of ours since 2005, came to us in 2009 to deepen our relationship - asking that we guide and own their digital solution as their Technical Agency of Record.
We immediately got to work owning the conversation, bridging across division lines, unifying and centralizing interactive environments and establishing success metrics.
We implemented Omniture and developed dashboards to provide accurate and up-to-date metrics for their business users. We use these metrics to guide us when drafting IA and UX, designing a cohesive, measurable solution project by project.

08/05/2011

 

Financial Planning Portal Tools

Ratchet partnered with a Minneapolis-based financial planning company to launch a cutting-edge advisor discovery application. We lead the Discovery and Definition process from the “idea stage” into development and sucessful deployment with a very aggressive timeline. This customer-facing portal streamlined the sales process and created significant operational efficiencies. The application includes a complex matching algorithm to bring customers together with the right advisor, every time. This advisor site platform decreased costs by eliminating the need for a fully centralized site support team, by putting the power of personalized content into the hands of advisors to drive lead-generation and conversions. Since launching, we've partnered with the Marketing and IT team to develop mobile and social tools including LinkedIn integration.

06/02/2011

 

Working Family Resource Center

The Working Family Resource Center (WFRC) is a St. Paul, MN based non-profit organization providing parents with education and support to manage the competing demands of work and family. As part of the annual Nerdery Overnight Website Challenge, Ratchet was granted the opportunity to strategize with their team and lead the transformation of WFRC’s entire interactive experience – including a new mobile-optimized website run on the Ratchet CMS and an iPad presentation tool … all within 24 hours. The new site serves up personalized content based on users’ behaviors, an email campaign management tool and robust site analytics to arm WFRC with valuable insights for future enhancements.

01/01/2010

 

Caprica Open Mic Facebook Application

Ratchet partnered with the Minneapolis-based agency, Fallon, to create the “Caprica Open Mic” Facebook Application as part of a larger launch of the new Syfy series Caprica … a spin-off of the Syfy series Battlestar Galactica (http://www.syfy.com/battlestar/). The application creates a forum for Caprica actors to connect directly with the fans by posing topical questions and capturing fan responses via web cam or video upload. Responses are reviewed and a set of 9 are compiled into a Caprica video documentary posted back to Facebook.

Minneapolis
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