International Truck (IT), a partner of ours since 2005, came to us in 2009 to deepen our relationship - asking that we guide and own their digital solution as their Technical Agency of Record.
We immediately got to work owning the conversation, bridging across division lines, unifying and centralizing interactive environments and establishing success metrics.
We implemented Omniture and developed dashboards to provide accurate and up-to-date metrics for their business users. We use these metrics to guide us when drafting IA and UX, designing a cohesive, measurable solution project by project.

When Life Time Fitness began planning a complete redesign and rebuild of their overall web presence – including integrating two public sites and over 50 satellite brand sites, selecting a new marketing technology platform and an overarching re-architecture of how marketing data and traditional systems come together – they came to us.  Core to their objectives was the ability to leverage site usage trends and marry that data with existing online / offline activity to arrive at a model driving 1:1 messaging with each unique user.  We kept this goal at the forefront of the conversation and delivered current & future-state site and system context diagrams along with platform recommendations that are being implemented today.

SelectAccount, the medical banking division of Blue Cross and Blue Shield of Minnesota, engaged Ratchet to lead  Discovery, Definition & Development of their public and portal sites. Partnering with Catchfire for brand identity and creative leadership, our foundational work culminated in a Phase1 release of a new public site in November 2010. The site unveiled their refreshed brand and was built upon the Ratchet CMS. Our phased approach allowed us to adapt to their evolving business needs and incorporate new ideas along the way.
Within months of the public site release, Ratchet built a secure client portal and delivered an in-context administration to SelectAccount allowing them to seamlessly update content and send global & account-specific messages to their clients via the Ratchet CMS. The portal supports three distinct classes of user and allows data for new members and new health plans to be safely passed between the portal and SelectAccount internal databases.