International Truck (IT), a partner of ours since 2005, came to us in 2009 to deepen our relationship - asking that we guide and own their digital solution as their Technical Agency of Record.
We immediately got to work owning the conversation, bridging across division lines, unifying and centralizing interactive environments and establishing success metrics.
We implemented Omniture and developed dashboards to provide accurate and up-to-date metrics for their business users. We use these metrics to guide us when drafting IA and UX, designing a cohesive, measurable solution project by project.

Ratchet partnered with a Minneapolis-based financial planning company to launch a cutting-edge advisor discovery application. We lead the Discovery and Definition process from the “idea stage” into development and sucessful deployment with a very aggressive timeline. This customer-facing portal streamlined the sales process and created significant operational efficiencies. The application includes a complex matching algorithm to bring customers together with the right advisor, every time. This advisor site platform decreased costs by eliminating the need for a fully centralized site support team, by putting the power of personalized content into the hands of advisors to drive lead-generation and conversions. Since launching, we've partnered with the Marketing and IT team to develop mobile and social tools including LinkedIn integration.

We build apps. While there are many tool and platform decisions to consider when embarking on an app strategy, you can rely on our expertise when selecting the platform(s) and approach. We look at what your users are using, what tasks they need to accomplish and what is on the near horizon to arrive at the optimal solution - be it a mobile web view, native application or a cross-functional / mobile application platform. Equally as important; we ensure you know the key trade-offs of taking one approach versus another.

Launching Tablespoon.com for the web was not enough. We needed to reach consumers where they are when making meal decisions, which is anywhere. To this end we built a unique mobile experience focused on serving up relevant recipes and supporting search – putting the power to answer “what’s for dinner” in users’ hands wherever they are and to (almost) any mobile device.

Navistar wanted an iPhone app offering real-time parts inventory, dealership locations, and promotions information with the ability to make rapid changes to the information that users see. Ratchet wrote a custom service layer integrating four feeds – two maintained externally and two we created – to keep their application up-to-date and in users’ hands … rather than in Apple's app review queue. The app allows users to search for dealers by proximity to their current location, zip code, name, parts availability and service offerings; serving up detailed parts and specials available at each dealership.