Tablespoon is an online recipe content discovery application for a Minneapolis-based consumer packaged goods company. We were engaged to integrate multiple 3rd party solutions – including Sitecore CMS, Community Server, Outbrain, Baynote and WordPress – and partnered with several creative agencies along with their internal Marketing and IT teams to bring the concept to a digital reality.
The application features heavy personalization, recommendations, social integration via Facebook Connect and user-driven content such as ratings, comments, sharing and blogs. Since launching, the site has undergone a perpetual data-driven evolution, including new designs, methods of navigation, and a mobile experience.