International Truck (IT), a partner of ours since 2005, came to us in 2009 to deepen our relationship - asking that we guide and own their digital solution as their Technical Agency of Record.
We immediately got to work owning the conversation, bridging across division lines, unifying and centralizing interactive environments and establishing success metrics.
We implemented Omniture and developed dashboards to provide accurate and up-to-date metrics for their business users. We use these metrics to guide us when drafting IA and UX, designing a cohesive, measurable solution project by project.