Project: Explore Minnesota Tourism

Client: Explore Minnesota Tourism

Explore Minnesota Tourism retained Clarity, Coverdale, Fury to enhance the tourist experience on www.exploreminnesota.com.  The new design direction created a more interactive, engaging user experience.  In order to make the new design come to life, CCF chose Ratchet as their technical partner.

After conducting a thorough analysis of the existing system, capturing new requirements, and noting existing pain points it was determined that Explore Minnesota needed to select a new hosting provider and technical platform for www.exploreminnesota.com.  Ratchet migrated the Explore Minnesota site from a legacy system to a new, custom Ratchet CMS, and delivered the new site including the administration system for advertisers who have purchased advertising packages from EMT.  Advertisers have the ability to access their listings directly and make updates, submit new photos, and create banner advertisements.  The Ratchet CMS also interfaces with several data sources including a state tourism database and an advertiser database.

 Ratchet is the technical partner of choice for Explore Minnesota Tourism site maintenance and future enhancements.