The Red Wing Safety site serves both domestic and international industries needing to purchase comfortable yet durable work boots. The site allows users to browse footwear, compare multiple boots side by side, and find a Red Wing Shoes distributor in the area. Site users can also apply a very robust set of filters to the product list, paring it down by the exact footwear properties, technologies, and safety standards required for their workforce. Products can then be saved to multiple wish lists and managed for future review and purchasing decisions. All of the product data on the site is pulled in from a custom data management system. Products are maintained in the data management system by Red Wing administrators and consumed by the Safety website. The Safety site content is also managed through the Ratchet CMS.

This Red Wing Shoes site was created to display the Red Wing Heritage Collection. It was the first site Ratchet and Red Wing Shoe Company launched together. The site is powered by product data housed in the custom data management system Ratchet created for Red Wing shoes, and layered with site content housed in the Ratchet CMS. This international site features products from the US and Europe.

Shock Doctor is a challenger brand in the world of sports equipment. To properly differentiate from the competition and open new revenue opportunities they came to Ratchet to re-build their flagship site. Fully integrated product data supports both the marketing content and the e-commerce engine while showing itself to search engines more effectively.