The Red Wing Safety site serves both domestic and international industries needing to purchase comfortable yet durable work boots. The site allows users to browse footwear, compare multiple boots side by side, and find a Red Wing Shoes distributor in the area. Site users can also apply a very robust set of filters to the product list, paring it down by the exact footwear properties, technologies, and safety standards required for their workforce. Products can then be saved to multiple wish lists and managed for future review and purchasing decisions. All of the product data on the site is pulled in from a custom data management system. Products are maintained in the data management system by Red Wing administrators and consumed by the Safety website. The Safety site content is also managed through the Ratchet CMS.