Red Wing Shoes wanted to update one of their premiere brand sites, irishsetterboots.com. Leveraging a data management system built by Ratchet, Irish Setter Boots was able to update their site with a new design and keep product information always current. Red Wing partnered with Olson for the design of the website.

Red Wing Shoes wanted to update one of their premiere brand sites, vasque.com. Leveraging a data management system built by Ratchet, Vasque was able to update their site with a new design and keep product information current. Red Wing partnered with Olson for the new branding and design of the website. The WordPress blogging platform was seamlessly integrated with the main site to allow the Vasque athletes to share their stories, race results, and schedules.

The Red Wing Safety site serves both domestic and international industries needing to purchase comfortable yet durable work boots. The site allows users to browse footwear, compare multiple boots side by side, and find a Red Wing Shoes distributor in the area. Site users can also apply a very robust set of filters to the product list, paring it down by the exact footwear properties, technologies, and safety standards required for their workforce. Products can then be saved to multiple wish lists and managed for future review and purchasing decisions. All of the product data on the site is pulled in from a custom data management system. Products are maintained in the data management system by Red Wing administrators and consumed by the Safety website. The Safety site content is also managed through the Ratchet CMS.

This Red Wing Shoes site was created to display the Red Wing Heritage Collection. It was the first site Ratchet and Red Wing Shoe Company launched together. The site is powered by product data housed in the custom data management system Ratchet created for Red Wing shoes, and layered with site content housed in the Ratchet CMS. This international site features products from the US and Europe.