RATCHET Logo Mark RATCHET

WordPress


07/26/2011

 

Tablespoon.com

Tablespoon is an online recipe content discovery application for a Minneapolis-based consumer packaged goods company. We were engaged to integrate multiple 3rd party solutions –  including Sitecore CMS, Community Server, Outbrain, Baynote and WordPress – and partnered with several creative agencies along with their internal Marketing and IT teams to bring the concept to a digital reality.


The application features heavy personalization, recommendations, social integration via Facebook Connect and user-driven content such as ratings, comments, sharing and blogs. Since launching, the site has undergone a perpetual data-driven evolution, including new designs, methods of navigation, and a mobile experience.

07/05/2011

 

Tablespoon Application

The best systems are not those that are written from the ground up, they are systems where we connect the dots to form a greater whole. Systems composed of proven components, internal applications, and 3rd party services. When we were asked to build Tablespoon, the client had a list of existing services and systems that they wanted us to leverage. A systems integration project has a unique set of challenges, where dealing with SLAs and planning for failure are more critical than ever. Since then, the original set of 3rd party functionality upon which the site was built has changed completely, more than once. With new and better services available, we are constantly adapting the site to take advantage of the cutting edge and to meet the needs of their consumer base.

06/15/2011

 

User Behavior and Measurement

Beyond the design and building of Tablespoon, we actively measure site usage, uptime, and performance leveraging tools such as Google Analytics, Chartbeat, and Binary Canary. Additionally, we continuously test response times with WebMetrics for real users, monitoring: - Cold page load time – the time for a new visitor with an empty cache - Warm page load time – repeat visitor, primed browser cache - HTML page load time - responsiveness and Google crawl rate - Page load times for identified competitor sites - APIs – Performance of 1st party and 3rd party API calls Analyzing all of these metrics to identify opportunities to improve speed and user experience ensures we never become complacent with the status quo. We share results with our partners and brainstorm ways to turn insights into actionable steps to continuously improve.

08/17/2009

 

Vasque

Red Wing Shoes wanted to update one of their premiere brand sites, vasque.com. Leveraging a data management system built by Ratchet, Vasque was able to update their site with a new design and keep product information current. Red Wing partnered with Olson for the new branding and design of the website. The WordPress blogging platform was seamlessly integrated with the main site to allow the Vasque athletes to share their stories, race results, and schedules.

Minneapolis
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