Leveraging the existing code and infrastructure of exploreminnesota.com, Ratchet built and launched a mobile version of the original site that is just as robust and loaded with the same content as the full Web site. The mobile application uses the same database, business objects, search queries and Web servers as the main site and is able to support major mobile platforms.
When using the already popular Trip Planner feature on the original EMT Web site to organize a vacation from your home computer, the mobile site later allows access to all saved trip items on the phone, bringing up a personalized EMT site. This allows users to view saved trips and phone numbers, quickly and easily from anywhere there is cell phone reception. Ratchet applied a smart city/zip search that uses algorithms to suggest city names or zip codes if there is a typo, helping the user find their correct destination, and can also return results specific to distance.